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Press release distribution guidelines

Online PR Media advises that the purpose of crafting a well-written and adequately identified press release is to gain visibility for the company or product and to remain a trusted source for journalists, potential customers, potential partners and SEO experts.  To qualify for these, specific guidelines are issued based on the experience of those who have had substantial experience in press release writing and distribution.

One of the suggested guidelines is for the PR writer to have a legitimate news angle, which should indicate relevance and timeliness of the information given. 
The press release that would be distributed to websites must officially come from the company or person who has authorized the PR’s writing and release.  The document should display proper attribution that indicates sources.

Most PR stories are usually written in the 3rd person.  Also, the printed material must not contain explicit sales language or offers of sales to make the story more authentic and inter…
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