Online PR Media advises that the purpose of crafting a well-written and adequately identified press release is to gain visibility for the company or product and to remain a trusted source for journalists, potential customers, potential partners and SEO experts. To qualify for these, specific guidelines are issued based on the experience of those who have had substantial experience in press release writing and distribution.
One of the suggested guidelines is for the PR writer to have a legitimate news angle, which should indicate relevance and timeliness of the information given.
The press release that would be distributed to websites must officially come from the company or person who has authorized the PR’s writing and release. The document should display proper attribution that indicates sources.
Most PR stories are usually written in the 3rd person. Also, the printed material must not contain explicit sales language or offers of sales to make the story more authentic and interesting to readers and increase the story’s credibility.
Experts in PR writing advise that press releases must not come from sites that offer adult products and services, escort services, illegal products and press release services, pyramid schemes and scams or iPhone unlocking products. Also, the PR story must not advertise products that promote the use of YouTube, Blogger, Orkut or Google products.
The press release must be original and not recycled or previously submitted to other sites, except when the significant person or company authorizing its release has modified the story to include new information or elements that could shed more clarity for the public.
The PR story must be at least 250 words and a maximum of about 500 words and should follow the accepted standard identifiers such as a valid email and phone number of the issuing source. The story writer must avoid the use of excessive links in the PR story.
The identifiers could include the following: A Boilerplate, or a short paragraph providing information about the issuing company or organization, followed by placing the Source or the company or organization issuing the press release. On the right side opposite the Boilerplate and Source should be set the Media contact information indicating the name, phone number and email address for the PR or media relations contact of the organization who can answer any questions about the PR. The purpose of all these is to show the authenticity of the PR story.
Before submitting the press release for distribution, let an associate review and comment on the story for possible additional corrections and re-writing. Once cleared of errors, secure the approval of higher management for the distribution. The press release writer must coordinate with the office that would handle the PR’s distribution. Check out experts of PR with Newswire: https://www.newswire.com/features/distribution
An ethical aspect in the writing of a press release is that the written material has to be in good taste. It should not refer to unresolved legal issues or an attempt to use online media as a platform to make accusations and slander others. Press releases have to reflect the professionalism not only of the writer but the issuing person, company or agency that has authorized its writing and release.
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One of the suggested guidelines is for the PR writer to have a legitimate news angle, which should indicate relevance and timeliness of the information given.
Most PR stories are usually written in the 3rd person. Also, the printed material must not contain explicit sales language or offers of sales to make the story more authentic and interesting to readers and increase the story’s credibility.
Experts in PR writing advise that press releases must not come from sites that offer adult products and services, escort services, illegal products and press release services, pyramid schemes and scams or iPhone unlocking products. Also, the PR story must not advertise products that promote the use of YouTube, Blogger, Orkut or Google products.
The press release must be original and not recycled or previously submitted to other sites, except when the significant person or company authorizing its release has modified the story to include new information or elements that could shed more clarity for the public.
The PR story must be at least 250 words and a maximum of about 500 words and should follow the accepted standard identifiers such as a valid email and phone number of the issuing source. The story writer must avoid the use of excessive links in the PR story.
The identifiers could include the following: A Boilerplate, or a short paragraph providing information about the issuing company or organization, followed by placing the Source or the company or organization issuing the press release. On the right side opposite the Boilerplate and Source should be set the Media contact information indicating the name, phone number and email address for the PR or media relations contact of the organization who can answer any questions about the PR. The purpose of all these is to show the authenticity of the PR story.
An ethical aspect in the writing of a press release is that the written material has to be in good taste. It should not refer to unresolved legal issues or an attempt to use online media as a platform to make accusations and slander others. Press releases have to reflect the professionalism not only of the writer but the issuing person, company or agency that has authorized its writing and release.
You can find more from the Author’s Stumbleupon: http://www.stumbleupon.com/su/1Wu1QD
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